Commercial Consultant

We are hiring a Commercial Consultant for a fast-growing startup in the sports industry. The ideal candidate will lead and execute revenue-generating strategies across sponsorships, partnerships, naming rights, and corporate engagements.

This role requires a proven track record in sports business, corporate sponsorships, and commercial deal-making, preferably in football or related industries. The selected candidate will play a key part in monetizing brand assets, securing high-value corporate deals, and driving financial sustainability.

Key Responsibilities

1. Sponsorship & Partnership Development

• Identify, negotiate, and secure strategic sponsorship deals across various subsidiaries.
• Develop a robust naming rights strategy for key facilities and pitch to top banks, fintech companies, and global brands.
• Create tailored sponsorship packages for corporate brands, aligning their objectives with projects (e.g., shirt sponsorship, academy branding, infrastructure partnerships).
• Foster relationships with local and international sponsors, leveraging the influence of advisory board members and key stakeholders.

2. Revenue & Commercial Strategy

• Develop a 5-year commercial roadmap to drive revenue generation.
• Structure revenue streams, including licensing, merchandising, and media partnerships.
• Explore alternative funding models, including grants, impact investment, and government partnerships.
• Provide insights on leveraging sustainability and Circular Economy narratives to attract global funding.

3. Branding & Market Positioning

• Collaborate with the marketing & media team to create compelling sales decks and sponsorship proposals.
• Oversee the development of high-impact marketing materials to attract corporate partners.
• Ensure alignment between brand narrative and commercial appeal, making the organization an attractive investment for sponsors.

4. Financial & Performance Metrics

• Set KPIs for commercial success, tracking revenue growth and deal closure rates.
• Work closely with finance teams to structure commercial contracts that align with financial projections.
• Provide regular reports on commercial milestones, risks, and opportunities to senior leadership.

Key Qualifications & Experience

• 5+ years of experience in commercial roles within sports business, football, fintech, or corporate partnerships.
• Strong network in Nigerian and international corporate sectors, particularly in banking, fintech, FMCG, and telecoms.
• Proven experience in securing high-value sponsorships and naming rights deals.
• Deep understanding of sports marketing, branding, and revenue generation models.
• Expertise in structuring and negotiating complex commercial contracts.
• Ability to thrive in a fast-paced startup environment with deferred payment structures.

Preferred Skills & Attributes

• ✅ A deal closer – Ability to sell the vision and secure funding.
• ✅ Strategic thinker – Can structure innovative commercial models.
• ✅ Excellent communicator & presenter – Can craft persuasive sponsorship pitches.
• ✅ Network-driven – Has access to decision-makers in corporates and government agencies.
• ✅ Results-oriented – Focused on measurable commercial success rather than just strategy.