Insights
The Business Of School Sports: Why Africa Must Seize its Opportunity To Become A Leader
Across the world, school sports have grown into a structured and profitable industry that fuels talent development, creates jobs, attracts sponsorship, and feeds professional leagues. Africa, with its youthful population , a continent where ⅓ are under the age of 35 and expanding private participation in school competitions, should be a natural leader in thisContinue reading "The Business Of School Sports: Why Africa Must Seize its Opportunity To Become A Leader"
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Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue
In January 2026, the Confederation of African Football (CAF) announced that the TotalEnergies Africa Cup of Nations (AFCON) Morocco 2025 had recorded its most commercially successful outing yet. Revenues reportedly increased by about 90 per cent compared to previous editions, driven largely by improved broadcast deals. Thetournament secured over 20 broadcasting partnerships across more thanContinue reading "Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue"
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Breaking Barriers: Why Black Ownership in Sports Business Must Grow
The global sports industry generates over $600 billion annually, yet Black ownership in sports business remains critically low — particularly across Africa. The Reality Africa consistently produces world-class athletes and cultural icons, but rarely owns the clubs, agencies, media platforms, and rights-holding businesses that profit from this talent. Value flows outward, while ownership and long-termContinue reading "Breaking Barriers: Why Black Ownership in Sports Business Must Grow"
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The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy
In December 2025, Lagos will witness something unprecedented: the unveiling of the 12,000-capacity Lagos Arena in Lekki, a modern cultural and commercial enclave that represents the boldest step Nigeria has taken in sports and entertainment infrastructure in decades. For too long, the industry has been held back by ageing facilities, inadequate venues, and the absenceContinue reading "The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy"
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How Rwanda Is Rewriting the Business of Sports Development in Africa
In the evolving landscape of African sports, one country stands out for turning strategy into success — Rwanda. Once known mainly for its tragic past, the nation has transformed itself into a case study in how sports can power nation branding, tourism, and economic growth. Today, Rwanda’s story is a blueprint for how African countriesContinue reading "How Rwanda Is Rewriting the Business of Sports Development in Africa"
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