10 October, 2025
How to Build A Career in African Sports Business
Learn the key skills and opportunities to succeed in Africa’s growing sports industry from our insightful guests Aderoju Ope-Ajayi, co-founder ASG African School Games and Doeju M Goodluck, Founder of DMG Sports Agency
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Breaking Barriers: Why Black Ownership in Sports Business Must Grow
The global sports industry generates over $600 billion annually, yet Black ownership in sports business remains critically low — particularly across Africa. The Reality Africa consistently produces world-class athletes and cultural icons, but rarely owns the clubs, agencies, media platforms, and rights-holding businesses that profit from this talent. Value flows outward, while ownership and long-termContinue reading "Breaking Barriers: Why Black Ownership in Sports Business Must Grow"
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The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy
In December 2025, Lagos will witness something unprecedented: the unveiling of the 12,000-capacity Lagos Arena in Lekki, a modern cultural and commercial enclave that represents the boldest step Nigeria has taken in sports and entertainment infrastructure in decades. For too long, the industry has been held back by ageing facilities, inadequate venues, and the absenceContinue reading "The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy"
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Why Sports is the Latest Asset Class to Bet On
The world of investments has seen asset classes trends evolve over time—from stocks and bonds to cryptocurrencies and real estate funds. Recently, sports has emerged as a new intriguing area of investment. For sports enthusiasts—whether cheering from the stands at a Premier League match or following NBA trades—a promising opportunity is taking shape. Sports isContinue reading "Why Sports is the Latest Asset Class to Bet On"
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How Rwanda Is Rewriting the Business of Sports Development in Africa
In the evolving landscape of African sports, one country stands out for turning strategy into success — Rwanda. Once known mainly for its tragic past, the nation has transformed itself into a case study in how sports can power nation branding, tourism, and economic growth. Today, Rwanda’s story is a blueprint for how African countriesContinue reading "How Rwanda Is Rewriting the Business of Sports Development in Africa"
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