10 October, 2025
How to Build A Career in African Sports Business
Learn the key skills and opportunities to succeed in Africa’s growing sports industry from our insightful guests Aderoju Ope-Ajayi, co-founder ASG African School Games and Doeju M Goodluck, Founder of DMG Sports Agency
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The Business Case of African Women’s Football
Ghizlane Chebbak was named CAF Women’s Player of the Year in 2025. Asisat Oshoala has won the award five times. Rasheedat Ajibade plays at one of Spain’s biggest clubs. Thembi Kgatlana has represented South Africa at two Olympics. The talent produced by African women’s football is globally recognised, individually celebrated, and increasingly visible on theContinue reading "The Business Case of African Women’s Football"
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Building the Future Sports Workforce: Skills, Tools & Mindsets for Next-Gen Club Leaders
In a recent conversation hosted by the Business of Sports Institute Africa, Pedro Batista shared valuable insights with Beverley Agbakoba-Onyejianya the Academic Director and Founder on how the sports industry is changing and what this means for the next generation of sports leaders.
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The Business Of School Sports: Why Africa Must Seize its Opportunity To Become A Leader
Across the world, school sports have grown into a structured and profitable industry that fuels talent development, creates jobs, attracts sponsorship, and feeds professional leagues. Africa, with its youthful population , a continent where ⅓ are under the age of 35 and expanding private participation in school competitions, should be a natural leader in thisContinue reading "The Business Of School Sports: Why Africa Must Seize its Opportunity To Become A Leader"
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Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue
In January 2026, the Confederation of African Football (CAF) announced that the TotalEnergies Africa Cup of Nations (AFCON) Morocco 2025 had recorded its most commercially successful outing yet. Revenues reportedly increased by about 90 per cent compared to previous editions, driven largely by improved broadcast deals. Thetournament secured over 20 broadcasting partnerships across more thanContinue reading "Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue"
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