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12 March, 2026

Building the Future Sports Workforce: Skills, Tools & Mindsets for Next-Gen Club Leaders

In a recent conversation hosted by the Business of Sports Institute Africa, Pedro Batista shared valuable insights with Beverley Agbakoba-Onyejianya the Academic Director and Founder on how the sports industry is changing and what this means for the next generation of sports leaders.

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Sports Tourism and the Model of Salah’s Transfer to Trabzon
Sports Tourism and the Model of Salah’s Transfer to Trabzon Mohamed Salah’s transfer to the Turkish club Trabzonspor is a deal that has shaken the global player transfer market and the traditional practices of clubs signing high-profile players. It represents a unique blend of overwhelming fan passion and the smart, strategic, and entrepreneurial investment mindset that characterizes the “Egyptian King,” alongside Turkish entrepreneurs and investors.Continue reading "Sports Tourism and the Model of Salah’s Transfer to Trabzon"
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Carpe Diem for Cabo Verde – Why African States Must Finally Convert Their Soft Power in Sports
Carpe Diem for Cabo Verde – Why African States Must Finally Convert Their Soft Power in Sports When Professor Simon Chadwick and Dr Paul Widdop published their “Soft Power World Cup” ranking in Forbes this month, one name stood out for me. Not Norway, the surprise winner, whose collective self-belief and drum-beating Viking Row captured global audiences. Not France, second, projecting effortless luxury through a Jacquemus collaboration. Cabo Verde: fifth. An archipelagoContinue reading "Carpe Diem for Cabo Verde – Why African States Must Finally Convert Their Soft Power in Sports"
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The Business Case of African Women’s Football
The Business Case of African Women’s Football Ghizlane Chebbak was named CAF Women’s Player of the Year in 2025. Asisat Oshoala has won the award five times. Rasheedat Ajibade plays at one of Spain’s biggest clubs. Thembi Kgatlana has represented South Africa at two Olympics. The talent produced by African women’s football is globally recognised, individually celebrated, and increasingly visible on theContinue reading "The Business Case of African Women’s Football"
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The Business Of School Sports: Why Africa  Must Seize its Opportunity To Become A Leader
The Business Of School Sports: Why Africa  Must Seize its Opportunity To Become A Leader Across the world, school sports have grown into a structured and profitable industry that fuels talent development, creates jobs, attracts sponsorship, and feeds professional leagues. Africa, with its  youthful population , a continent where ⅓ are under the age of 35 and expanding private participation in school competitions, should be a natural leader in thisContinue reading "The Business Of School Sports: Why Africa  Must Seize its Opportunity To Become A Leader"
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