11 October, 2025
Africa’s Next Play: How Storytelling and Skills Will Shape the Billion-Dollar Sports Economy
Africa’s sports industry is on the rise, but talent alone is not enough. The future belongs to those who can tell powerful stories and build the skills to thrive in the global billion-dollar sports economy. Join us for the launch thought leadership webinar of the Building Business of Sports Institute (BOS) — a movement redefining Africa’s sports business future.
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Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue
In January 2026, the Confederation of African Football (CAF) announced that the TotalEnergies Africa Cup of Nations (AFCON) Morocco 2025 had recorded its most commercially successful outing yet. Revenues reportedly increased by about 90 per cent compared to previous editions, driven largely by improved broadcast deals. Thetournament secured over 20 broadcasting partnerships across more thanContinue reading "Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue"
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Breaking Barriers: Why Black Ownership in Sports Business Must Grow
The global sports industry generates over $600 billion annually, yet Black ownership in sports business remains critically low — particularly across Africa. The Reality Africa consistently produces world-class athletes and cultural icons, but rarely owns the clubs, agencies, media platforms, and rights-holding businesses that profit from this talent. Value flows outward, while ownership and long-termContinue reading "Breaking Barriers: Why Black Ownership in Sports Business Must Grow"
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Career Development Workshop
Watch the full recap of the Business of Sports Institute career workshop with our guests and country representatives Hassan Eze from Egypt and Phillip Okposo from Nigeria. They share insights on career paths in sports business , their personal career journey and tips and advice for people looking for a successful career in this industry.
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The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy
In December 2025, Lagos will witness something unprecedented: the unveiling of the 12,000-capacity Lagos Arena in Lekki, a modern cultural and commercial enclave that represents the boldest step Nigeria has taken in sports and entertainment infrastructure in decades. For too long, the industry has been held back by ageing facilities, inadequate venues, and the absenceContinue reading "The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy"
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