Sports Finance and Investment
School of Sports Business
6 Weeks
Online (with Live Sessions)
April 8, 2026
$140
Certificate Upon Completion
About Program
This six-week online course, Sports Finance and Investing, equips aspiring and established sports business leaders with the sophisticated financial acumen needed to navigate the high-stakes world of sports economics. The program blends rigorous quantitative analysis, strategic investment frameworks, and practical deal-making skills. Tailored specifically for African professionals, it emphasizes the unique opportunities and challenges of the continent’s sports ecosystem—such as leveraging local talent pipelines in football and athletics, securing funding amid currency volatility, and scaling startups in emerging markets like Nigeria’s tech-sports fusion or South Africa’s rugby commercialisation.
Through interactive case studies from African contexts (e.g., the English Premier League’s African player investments and CAF’s revenue diversification), participants will master tools for valuing sports assets, structuring investments, and driving sustainable growth in Africa’s burgeoning $50 billion sports industry.
Learning Objectives
Understand the fundamentals of intellectual property in the sports industry.
Analyze how trademarks, logos, broadcasting rights, and licensing deals generate revenue.
Manage athlete image rights and develop personal brand strategies.
Identify risks such as counterfeiting, piracy, and brand dilution, and develop strategies to mitigate them.
Design sports brand strategies that connect with fans, sponsors, and global audiences.
Program Modules
Folake Shasanya
Folake Shasanya is the Founder and Managing Partner of Aesura Investment Group, a strategic advisory and investment platform focused on unlocking capital for ventures and real assets across Africa and the diaspora. A seasoned finance executive, she has held senior roles at J.P. Morgan, Silicon Valley Bank, and RBS, advising investors and high-growth companies on capital structuring and private market strategy.
Through Aesura, Folake works with governments, founders, and family offices to design investment strategies that blend commercial value with deep cultural and regional insight. She is also an active investor and LP in early-stage funds, and a respected speaker on innovation, capital access, and the power of diaspora capital in shaping Africa’s economic future.
Career Outcomes
This course equips graduates for professional roles in financial management, investment planning, and sponsorship valuation within the sports industry.
Learners are prepared to serve as financial analysts, investment advisors, or commercial managers, helping clubs and federations make sound financial and strategic decisions.