Sports and Artificial Intelligence (AI)
School of Sports Data
6 Weeks
Online (with Live Sessions)
October 2, 2026
$170
Certificate Upon Completion
About Program
This practical, hands-on program is designed for sports business professionals, managers, and entrepreneurs looking to leverage artificial intelligence (AI) to transform their operations. It covers real-world applications of AI in enhancing productivity, streamlining workflows, and driving efficiency across key areas such as fan engagement, marketing campaigns, performance management, customer service, and overall operations. Through a blend of theoretical insights, case studies from the sports industry, interactive exercises, and tool-based projects, participants will learn to implement AI solutions that deliver measurable results. The program emphasis practical tools like AI-powered analytics platforms, chatbots, predictive modeling software, and automation systems, drawing from current industry trends and examples.
Learning Objectives
Explain core AI concepts and their applications in the sports sector.
Identify opportunities to integrate AI for improving productivity, workflow efficiency, and business outcomes.
Design and implement AI-driven strategies for fan engagement, marketing, performance optimisation, customer service
Evaluate ethical considerations and measure the ROI of AI implementations.
Apply hands-on skills using accessible AI tools to solve real sports business challenges.
Program Modules
Explore a comprehensive curriculum designed to provide practical knowledge and real-world skills, covering essential topics
Friday Coker
Friday Coker is a Senior Technology Executive and Digital Transformation Leader with over 20 years of international experience delivering complex technology initiatives across Europe, the Middle East, and Africa. He specializes in enterprise IT strategy, cybersecurity, infrastructure modernization, systems integration, and large-scale programme delivery.
He has led technology initiatives for major organizations and global sporting events, including FIFA World Cup environments and FISU World University Games, managing enterprise transformations, technology governance, and multimillion-euro programmes. With a strong blend of strategic leadership and technical expertise, he helps organizations leverage technology to drive innovation, operational excellence, and sustainable growth.
Career Outcomes
This course introduces learners to the application of artificial intelligence in sport, focusing on innovation, performance optimisation, and fan engagement.
Graduates can pursue roles as AI analysts, sports technologists, or innovation consultants in clubs, research centres, and technology firms that support the modern sports industry.