Sports and Artificial Intelligence (AI)
School of Sports Data
6 Weeks
Online (with Live Sessions)
May 4, 2026
$120
Certificate Upon Completion
About Program
This practical, hands-on program is designed for sports business professionals, managers, and entrepreneurs looking to leverage artificial intelligence (AI) to transform their operations. It covers real-world applications of AI in enhancing productivity, streamlining workflows, and driving efficiency across key areas such as fan engagement, marketing campaigns, performance management, customer service, and overall operations. Through a blend of theoretical insights, case studies from the sports industry, interactive exercises, and tool-based projects, participants will learn to implement AI solutions that deliver measurable results. The program emphasis practical tools like AI-powered analytics platforms, chatbots, predictive modeling software, and automation systems, drawing from current industry trends and examples.
Learning Objectives
Explain core AI concepts and their applications in the sports sector.
Identify opportunities to integrate AI for improving productivity, workflow efficiency, and business outcomes.
Design and implement AI-driven strategies for fan engagement, marketing, performance optimisation, customer service
Evaluate ethical considerations and measure the ROI of AI implementations.
Apply hands-on skills using accessible AI tools to solve real sports business challenges.
Program Modules
Explore a comprehensive curriculum designed to provide practical knowledge and real-world skills, covering essential topics
Obafeyikemi Luther
Princess Ọbáfèyìkémi Dędęnúolá Luther is a wellness architect, sound healing practitioner, and AI educator. She brings a multidimensional perspective that bridges ancient healing practices with emerging technologies.
As the founder of Ọbáfèyìkémi Wellness, she designs transformative experiences through sound, embodiment, and digital learning tools. Alongside her wellness practice, she teaches introductory AI applications, helping professionals and organizations understand how artificial intelligence can enhance creativity, leadership, and well-being. Her work positions her at the intersection of human potential and technological innovation, making her an ideal voice for exploring AI in the sports industry.
Career Outcomes
This course introduces learners to the application of artificial intelligence in sport, focusing on innovation, performance optimisation, and fan engagement.
Graduates can pursue roles as AI analysts, sports technologists, or innovation consultants in clubs, research centres, and technology firms that support the modern sports industry.