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Building African Ownership in Global Sports Business

Professional education in sports finance, governance, investment, and content development — equipping Africans and the diaspora with the skills to move from participation to ownership.

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Affiliated with leading sports organisations

  • Active Boulevard
  • Metis Craton
  • Ball Activating Literacy and Leadership in Africa
  • Skeiya Group
  • Olisa Agbakoba Legal
  • Top Pro Sport Management
  • VCL

Bridging the Gap Between Sports and Business

We are dedicated to revolutionising and opening up the sports value chain in Africa by equipping interns, graduates and seasoned professionals with the knowledge, skills, resources and opportunities to thrive in the sector.

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Featured Programs

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FIFA Football Agent Exam Preparation (Crash Course)
FIFA Football Agent Exam Preparation (Crash Course)

Designed for candidates who already have foundational knowledge but need structured revision, clarity on key regulations, and exam-focused guidance to perform confidently on test day.
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Sports Media, Broadcasting and Communications
Sports Media, Broadcasting and Communications

Build storytelling, PR, and brand visibility skills to grow influence in the sports industry.
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Introduction to Sports Governance
Introduction to Sports Governance

Understand leadership, ethics, compliance, and structure in sports institutions locally and globally.
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Sports Business Administration Essentials
Sports Business Administration Essentials

Learn operations, finance, marketing, and brand building to manage sports organizations effectively.
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Featured Resources

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Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue
Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue In January 2026, the Confederation of African Football (CAF) announced that the TotalEnergies Africa Cup of Nations (AFCON) Morocco 2025 had recorded its most commercially successful outing yet. Revenues reportedly increased by about 90 per cent compared to previous editions, driven largely by improved broadcast deals. Thetournament secured over 20 broadcasting partnerships across more thanContinue reading "Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue"
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Breaking Barriers: Why Black Ownership in Sports Business Must Grow
Breaking Barriers: Why Black Ownership in Sports Business Must Grow The global sports industry generates over $600 billion annually, yet Black ownership in sports business remains critically low — particularly across Africa. The Reality Africa consistently produces world-class athletes and cultural icons, but rarely owns the clubs, agencies, media platforms, and rights-holding businesses that profit from this talent. Value flows outward, while ownership and long-termContinue reading "Breaking Barriers: Why Black Ownership in Sports Business Must Grow"
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Career Development Workshop
Career Development Workshop Watch the full recap of the Business of Sports Institute career workshop with our guests and country representatives Hassan Eze from Egypt and Phillip Okposo from Nigeria. They share insights on career paths in sports business , their personal career journey and tips and advice for people looking for a successful career in this industry.
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The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy
The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy In December 2025, Lagos will witness something unprecedented: the unveiling of the 12,000-capacity Lagos Arena in Lekki, a modern cultural and commercial enclave that represents the boldest step Nigeria has taken in sports and entertainment infrastructure in decades. For too long, the industry has been held back by ageing facilities, inadequate venues, and the absenceContinue reading "The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy"
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Sports Industry Opportunities

Discover a wide range of job opportunities tailored for aspiring and established professionals in the sports industry.

17 Mar, 2025
Commercial Consultant
Contract Hybrid Senior Level
Nigeria
Details

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Testimonials

What Our Alumni and Partners Say

The results speak for themselves. Our alumni, partners, and collaborators are shaping the future of sports management across Africa — and beyond. Here’s what they have to say about their BOS Institute experience.

Obinna Ogbonnaya
Obinna Ogbonnaya CEO - Afro Chess Academy

The Sports Business Administration Essentials course was incredibly insightful! I gained very valuable knowledge on managing sports organizations, marketing, finance, and event planning. The learning experience was engaging and relevant to real life applications. I highly recommend the course for anyone looking to excel in the sports industry!

Ndidi Edeoghon
Ndidi Edeoghon CEO - Carmel Leadership and Sports Academy

The course was definitely worth it. It broke down so many complexities surrounding sports administration and gave me new insights on how to engage our students when it came to our niche of leadership and sports. If you want to know the business opportunities in sports and how to truly excel in the sports sector, then sign up for these courses.

Why BOS Africa?

At the Business of Sports Institute Africa, we strive to set you up for success by providing an unmatched educational experience in the sports industry. Here’s what makes us stand out

Our courses are designed in collaboration with sports industry leaders, ensuring you’re equipped with relevant and cutting-edge knowledge.