Sports Sponsorship and Marketing
School of Sports Business
6 Weeks
Online (with Live Sessions)
March 10, 2026
$85
Certificate Upon Completion
About Program
Sports sponsorship and marketing are the engines that drive revenue, fan engagement, and brand visibility in today’s global sports industry. This program provides participants with the knowledge, strategies, and practical skills to design, activate, and measure sponsorships, as well as leverage marketing campaigns that resonate with fans, brands, and stakeholders. Learners will explore case studies from Africa and beyond, examining how organizations and athletes can maximize sponsorship value while navigating the fast-changing digital landscape.
Learning Objectives
Understand the fundamentals of sports sponsorship, brand partnerships, and marketing frameworks.
Design effective sponsorship proposals and campaigns that deliver measurable ROI.
Apply digital marketing, social media, and content creation strategies in sports.
Evaluate sponsorship deals and assess their value for both sports organizations and corporate brands.
Explore global and African case studies in sports sponsorship, learning how to adapt best practices locally.
Program Modules
Explore a comprehensive curriculum designed to provide practical knowledge and real-world skills, covering essential topics
Jon Baofo
Jon Boafo is a Sports & Marketing Consultant with extensive experience working across Africa and Europe.
He has led sponsorship activations for clubs such as Chelsea and Manchester City, served as Head of Operations at Right to Dream Academy, and directed major sporting events in Ghana and Côte d’Ivoire. A bilingual industry voice, he regularly contributes to international media and speaks at leading sports business forums across the continent.
Career Outcomes
This programme prepares learners to manage commercial partnerships and brand sponsorships within the sports industry.
Graduates can work as sponsorship managers, marketing executives, or partnership coordinators in sporting organisations and corporate firms, developing sponsorship packages, negotiating partnerships, and maximising brand value.