Social Media and Content Marketing for Sports
School of Sports Branding
6 Weeks
Online (with Live Sessions)
May 15, 2026
$85
Certificate on Completion
About Program
In the digital era, sports organizations, athletes, and brands thrive on powerful storytelling, viral campaigns, and engaged communities. This course explores the strategies and tools needed to master social media and content marketing in sports. Participants will learn how to create compelling content, grow audiences, monetize engagement, and measure impact across platforms like Instagram, TikTok, YouTube, and X (formerly Twitter). With case studies from global sports leagues, African clubs, and athlete-driven campaigns, this course blends creativity with business strategy.
Learning Objective
Understand the role of social media and content in the modern sports ecosystem.
Develop platform-specific content strategies for fan engagement and brand building.
Create and manage campaigns that drive ticket sales, merchandise, and sponsorship value.
Use analytics tools to measure performance and refine strategies.
Explore monetization models for athletes, clubs, and sports businesses through content.
Program Modules
Explore a comprehensive curriculum designed to provide practical knowledge and real-world skills, covering essential topics
Olawuyi Awofisayo
Olawuyi Awofisayo is a multidisciplinary professional with expertise in branding, communications, digital marketing, and web development.
He leads Branding and Communications at Olisa Agbakoba Legal (OAL), driving strategic initiatives that strengthen the firm’s visibility and engagement. With certifications in digital communication, marketing, cybersecurity, and a Mini-MBA in business management, Olawuyi combines creativity and strategy to help organizations thrive in the digital era.
Career Outcomes
Focused on storytelling and digital engagement, this course prepares graduates for careers in sports marketing, content strategy, and brand communication.
Learners can become digital marketers, content strategists, or social media managers within sports teams, agencies, and media organisations, using creative campaigns to grow fan bases and brand visibility.