Designing a Football Identity & Operating Model: From Vision to Sustainable Success

• Define club DNA, football identity, and playing style
• Understand why competition context and club objectives should shape the game model
• Translate football identity into practical first-team principles
• Explore how positional profiles and IDPs can support continuity and better decision-making
• Understand how clubs must reduce excessive dependence on individual coaches
• Practical Assignment: Develop a draft outlining your club’s football identity, competitive context, and first-team
  operating principles, or a club of your choice.

• Understand how youth football should reflect the club’s identity and long-term football vision
• Explore how academies can move from a results-driven mentality to a player-centred
  development model
• Understand the importance of defining player profiles, development stages, and progressive
  learning structures
• Learn how IDPs, evaluation processes, and methodological alignment can support better player
  development
• Recognise the role of pedagogy, environment, and parental involvement in the formation of
  young players
• Practical Assignment: Create a youth development outline connecting academy philosophy, player profile, development
  stages, methodology, and progression pathways within the club, or a club of your choice.

Focus: Professional Scouting, Youth Recruitment, and Departmental Alignment

• Understand the distinction between professional scouting and youth recruitment
• Explore how first-team scouting should be guided by identity, game model, and positional
  profiles
• Learn how youth recruitment should be structured around long-term potential and development
  context
• Understand how both departments should function individually, and in alignment with the wider
  club model
• Identify key processes that reduce risk, improve clarity, and support long-term continuity
• Practical Assignment: Draft a framework for how scouting and recruitment should operate within your club, or a club
  of your choice, including their different roles, key criteria, and points of alignment.

Focus: High-Performance Leadership, Organisational Culture, and Institutional Impact

• Understand how leadership shapes culture, decision-making, and performance in football
  organisations
• Explore how clubs can create high-performance environments based on clarity, learning,
  accountability, and development
• Understand the role of executive leadership in aligning people, departments, and long-term
  vision
• Explore football’s wider responsibility in relation to community, education, inclusion, and social
  impact
• Understand how social responsibility can strengthen club identity, legitimacy, and long-term
  relevance
• Practical Assignment: Prepare a final strategic outline showing how your club, or a club of your choice, can connect
  football identity, develop