Resource Centre
Dive into a wealth of knowledge with articles, webinars, eBooks, and more to power your success in the sports industry.
Breaking Barriers: Why Black Ownership in Sports Business Must Grow
The global sports industry generates over $600 billion annually, yet Black ownership in sports business remains critically low — particularly across Africa. The Reality Africa consistently produces world-class athletes and cultural icons, but rarely owns the clubs, agencies, media platforms, and rights-holding businesses that profit from this talent. Value flows outward, while ownership and long-termContinue reading "Breaking Barriers: Why Black Ownership in Sports Business Must Grow"
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The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy
In December 2025, Lagos will witness something unprecedented: the unveiling of the 12,000-capacity Lagos Arena in Lekki, a modern cultural and commercial enclave that represents the boldest step Nigeria has taken in sports and entertainment infrastructure in decades. For too long, the industry has been held back by ageing facilities, inadequate venues, and the absenceContinue reading "The Lagos Arena: A New Dawn for Nigeria’s Sports & Entertainment Economy"
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Why Sports is the Latest Asset Class to Bet On
The world of investments has seen asset classes trends evolve over time—from stocks and bonds to cryptocurrencies and real estate funds. Recently, sports has emerged as a new intriguing area of investment. For sports enthusiasts—whether cheering from the stands at a Premier League match or following NBA trades—a promising opportunity is taking shape. Sports isContinue reading "Why Sports is the Latest Asset Class to Bet On"
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How Rwanda Is Rewriting the Business of Sports Development in Africa
In the evolving landscape of African sports, one country stands out for turning strategy into success — Rwanda. Once known mainly for its tragic past, the nation has transformed itself into a case study in how sports can power nation branding, tourism, and economic growth. Today, Rwanda’s story is a blueprint for how African countriesContinue reading "How Rwanda Is Rewriting the Business of Sports Development in Africa"
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Top Private Equity Deals Shaping African Sports in 2025
Africa’s sports industry is experiencing a transformative surge, driven by private equity (PE) and venture capital (VC) investments that recognize its untapped potential. With a projected market value reaching $20 billion by 2035, the sector is attracting global capital to fuel growth in talent development, media, and entertainment. This influx not only elevates African sportsContinue reading "Top Private Equity Deals Shaping African Sports in 2025"
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10 High-Paying Careers in the Business of Sports in Africa
Introduction: Why Sports Business Careers Are the Next Big Opportunity in Africa The African sports industry is booming. With a rapidly growing youth population, rising investments in football, athletics, esports, and sports tech, the sector is projected to become a multi-billion-dollar market in the next decade. Yet, beyond the athletes we cheer for, the realContinue reading "10 High-Paying Careers in the Business of Sports in Africa"
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The Future of Sports Business in Africa: Opportunities for Investors and Entrepreneurs
Across Africa, a quiet revolution is taking place. From football and basketball to e-sports and fitness, the sports industry is no longer just about competition — it’s about commerce, community, and creativity. As global investment flows toward emerging markets, more eyes are turning to Africa — a region brimming with young talent, digital growth, andContinue reading "The Future of Sports Business in Africa: Opportunities for Investors and Entrepreneurs"
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Understanding the FIFA Regulations on Agents and Transfers (2025 Update)
The world of football continues to evolve, and so do the rules that govern it. One of the most discussed topics in recent years has been the FIFA Regulations on Working with Intermediaries, now replaced by the FIFA Football Agent Regulations (FFAR) — a framework designed to bring greater transparency, fairness, and accountability to playerContinue reading "Understanding the FIFA Regulations on Agents and Transfers (2025 Update)"
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How to Build A Career in African Sports Business
Learn the key skills and opportunities to succeed in Africa’s growing sports industry from our insightful guests Aderoju Ope-Ajayi, co-founder ASG African School Games and Doeju M Goodluck, Founder of DMG Sports Agency
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The Untapped Goldmine: Why African Football Academies and Sports Organisations Are Leaving Millions on the Table
The African Football Paradox: Talent-Rich, Data-Poor Picture this: An academy in West Africa develops a phenomenal 16-year-old midfielder. European scouts are circling, but the academy accepts a $500,000 offer—only to watch the player’s value skyrocket to $25 million within two years. This scenario plays out repeatedly across the continent, and it represents just one wayContinue reading "The Untapped Goldmine: Why African Football Academies and Sports Organisations Are Leaving Millions on the Table"
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